Dalili is an online application giving hundreds of thousands of Syrian and Lebanese families up-to-date information on food prices and special offers at stores where they can redeem WFP assistance.
Small and densely populated, Lebanon lies at the heart of a region beset by conflict and political instability. The country has shown exceptional solidarity towards people fleeing war and insecurity in neighbouring countries and has the world’s highest per capita refugee presence, estimated at one quarter of the overall population.
The spill over from the ongoing war in Syria has exacerbated economic and social challenges, placing a strain on existing resources and already overstretched public services and infrastructure in host communities.
In response, WFP runs an e-card system as its primary form of food assistance for vulnerable Syrian and Lebanese families who cannot meet their basic food needs. E-cards are loaded each month with US$ 27 per person and can be used to buy food in any of the 500 contracted shops across Lebanon. The system allows refugees to choose the makeup of their meals, gives them access to fresh produce and significantly boosts the local economy.
Worldwide smartphone subscription has been increasing steadily over the last couple of years, and is expected to grow further to 6.8 billion by 2022 from 3.8 billion in 2016, according to the 2017 Ericsson Mobility Report. That growth will partially be within vulnerable populations, including refugees, opening space for innovation towards additional opportunities and better customer experience for those in need.
Launched in 2017, Dalili improves the customer experience for the hundreds of thousands of Syrian and Lebanese families that WFP serves in Lebanon. Leveraging the relationships built between WFP and its contracted retailers, a smartphone application collates and displays the items, prices and promotions at these stores. Without leaving their homes, people receiving WFP assistance can browse local stores and easily find the best prices and deals for the products they want to buy.
As well as improving the shopping experience for people receiving WFP e-card assistance, the application also aims to boost market efficiency, improve competition and ultimately reduce the prices for most popular products.
The application was launched in November 2017 in Qabb Ellias and Bar Ellias in the Bekaa Valley. As of January 2017, it counted 414 users (including 95 users who visited the app more than 5 times) and collected 50 special promotions from the partner shops in those two cities. In the first semester of 2018, WFP will add additional features to the solution and roll it out to everyone across Lebanon.
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