The WFP Innovation Accelerator tested out its first Virtual Transition to Scale Up Programme in partnership with the Bill & Melinda Gates Foundation (BMGF). This initiative grew out of the collaboration between the two organizations on the WFP Innovation Bootcamps focused on increasing the effectiveness of health campaigns. Typically, the WFP Innovation Bootcamps focus on supporting bold solutions that address the Sustainable Development Goal of Zero Hunger (SDG 2) by 2030. However, effective health campaigns have a positive impact on nearly all the 17 Sustainable Development Goals (SDGs), including Goal 2 (Zero Hunger).