The global pandemic has created the need and opportunity for all sorts of smart innovations to flourish. One example is an app that monitors people’s compliance with their quarantines. I tried one out during my quarantine after relocating between continents; however, installing the app on my phone already came with a massive challenge. The application — primarily developed for people arriving from abroad — only ran on locally purchased phones, and people using foreign phones could not get the app working. It is not a unique example of how a genius idea can fall apart, because of the lack of consideration of the users’ context.