Faced with the COVID-19 pandemic, the World Food Programme (WFP) moved its innovation bootcamps online. As early as March 2020, we ran our first virtual bootcamp, sharing key lessons learned from the event. Switching to the virtual format came with enormous challenges requiring substantially more planning and effort to deliver a seamless experience, but it also opened huge untapped potential. More inclusivity, reduced logistics costs, and broader reach across countries and time zones are some of the crucial benefits; it’s easy to see their value, even beyond this pandemic.