Ancestral Markets is a digital marketplace inspired by the old trading points or physical indigenous ancestral markets. These places combined knowledge sharing and food produce trade to ensure the transfer of knowledge and ways of living across generations, rather than just restricting itself to a market whose sole purpose is to buy and sell produce and commodities. The platform seeks to provide opportunities to systematically rescue and bring to fruition in a more sustainable and meaningful manner the available ancestral knowledge linked to food security and nutrition in the country. What makes it unique from other solutions, is that it helps translate the rich community’s cultural heritage and values into sustainable income-generating opportunities through a marketplace innovation.

Participating communities can showcase: 1) nutritious food produce for sale; 2) harvest opportunities; and 3) knowledge-share products or knowledge-recovery projects
In turn, urban users can 1) buy available food produce; 2) kickstart a harvest; and 3) fund knowledge-recovery exercises or purchase knowledge-related products such as biodiversity catalogs or digital ancestral recipe books.