Smallholder farmers grow about a third of the world's food and are vital to agriculture in developing countries. Yet, many of the 500 million smallholder farmers live in poverty because they struggle to access fair and transparent markets.
Even when they find buyers, they often accept low prices due to limited options and cultural biases. While mobile technology could help connect them to better market opportunities, many farmers miss out due to high costs and low digital literacy.
WFP’s Farm2Go aims to enhance agricultural productivity and increase the incomes of small-scale food producers by providing them with market access through a digital platform. This enables female farmers to anonymously list their produce in the digital marketplace, helping to mitigate the gender bias often encountered in traditional markets and ensuring they receive fair prices for their products. In addition, Farm2Go empowers cooperatives to effectively train their farmers to adopt resilient agricultural practices.
In 2025, Farm2Go registered 313 smallholders farmers onto their platform via their farmer organizations. Each of these farmers now has digital market access, enabling them to produce and sell 61,153 kgs of produce. Farmers report that Farm2Go is easy to use and allows them to negotiate and sell products without needing to travel or accepting prices lower than feasible for them. They have formed new collaborations and secured funding for future pilots in 2026.