SheCan is a digital financing platform that enables users to invest in social causes that go beyond charity. The initial web application will offer the possibility to invest or donate to a project from a real-time needs map, connecting donors to real people that WFP is helping through financial inclusion programmes, and integrate innovative finance solutions into the humanitarian sector.
The integration of innovative finance matched with a sleek platform design and vibrant storytelling will mobilize funders to give to long-term investments that focus on rebuilding local systems and reducing aid dependency in communities. By creating a base of individual givers dedicated to supporting gender transformative projects and empowering women to strengthen their livelihoods, SheCan hopes to bridge the gender gap in financial inclusion.
