Despite malnutrition decreasing worldwide, in Africa this trend is reversed, with rates climbing since 2000. Authentic, market and community based solutions, addressing the need for mindset and product access transformation are urgently needed to overcome barriers preventing disadvantaged communities from prioritizing nutrition.
Tiny Totos is creating a social franchise management and business playbook to grow its network of upgraded partner daycares, boost their potential to influence healthier nutrition amongst mother-clients, while diversifying the impact and returns from their businesses.
By harnessing, upgrading and bringing together the informal daycare market serving children, mothers and families most at risk from malnutrition in urban settlements, we are creating trusted, direct channels of influence and distribution able to shape new attitudes, and provide access and opportunities for diversified, affordable nutrition in the community.
To do this effectively, we need to invest in tech-enabled systems for managing our operations, data and communications. With these in place, we will be able to efficiently scale our franchise network, build our brand across the community, and make sure that customer value engagement and behaviour change are incentivized and inspired to encourage organic growth of our membership.
By 2022, we intend to have 200 childcare partners serving 5,000+ children monthly while giving livelihood benefits to 20,000 extended family members in Nairobi. We aim to have replicated our model in one other location beyond Nairobi, potentially in a new region. Our consolidated business playbook consisting of a social franchise manual comprising operations and branding methodologies, enhanced by plug in tech-platforms will be in place. With the support from partnerships and further investment, we will be able to help caregivers, whether in their home, daycares, community or place of work, improve standards of care in Kenya and throughout the region.