Pakistan’s annual per capita consumption of wheat flour stands at 124kg and is one of the highest in the world.
Fortification of wheat flour alleviates Pakistan’s micronutrient malnutrition crisis.
Consumers of whole-grain wheat flour procure at least 70 percent of the product in small-scale chakkis. Thus, the distribution of fortified wheat flour produced by small-scale mills is a vital intervention to improve nutrient intake in the general population, especially the most vulnerable in society.
Apart from ensuring the improved supply of fortified whole wheat flour in small chakkis, awareness to increase demand and policy implementation is equally important.
The World Food Programme (WFP), in collaboration with the National Fortification Alliance (NFA) and relevant stakeholders, commissioned a feasibility study to: 1) assess the operational and regulatory environment governing the functioning of small-scale mills; 2) identify plausible entry points and; 3) suggest replicable and scalable models for the fortification of chakki flour.
The feasibility study also establishes that fortification of chakki wheat flour is not simply a supply-side intervention but rather the confluence of demand, supply, and regulatory factors.
WFP launched the CHAKKI FORTIFICATION project in 2019 to scale the fortification of whole wheat flour milled by chakkis in cooperation with public-private partners.