Moonshot launchpad for urban food security in megacities by 2030
The Mission

Between 2015 and 2030, the world will add 1.1 billion new city dwellers around the world, putting already strained food systems under unprecedented pressure. Solutions developed on incremental methods are not going to solve these new food security challenges occurring in accelerated urbanization contexts. 

Novel innovation methodologies — Moonshot ideas  are needed in order to experiment and generate bold new solutions.

That's why the WFP Innovation Accelerator, in partnership with the WFP Innovation Hub Tanzania, have launched the WFP-X Moonshot Launchpad Programme, the first ever exploration of moonshot innovation for urban food security in 2030 megacities.

Why Dar es Salaam, Tanzania?

As one of the fastest growing cities in the world, Dar es Salaam’s population is expected to increase by 59% in 10 years, to grow from 7 million to 12 million people by 2030. This rapid population growth creates new challenges to food security and nutrition in urban areas. It is estimated that 5 million people may be unable to access the food that they need.

Through a competitive process, we selected 9 innovators from Tanzania’s innovation ecosystem to join our moonshot creation journey. 

Their expertise includes agriculture, food processing, nutrition, behavioural science, urban planning, industrial engineering, software engineering, and mechanical engineering.

Image: The Moonshot Journey
The Moonshot Methodology
5 Moonshot Innovative Ideas

Forever Food

A gum arabic spray derived from Acacia can reduce the wastage of foods most likely to spoil. This also supports the planting and protecting of Acacia trees in the region.

Mama Lishe Poa

Mama Lishe Poa is a chain of smart food genges (street vendors) which sells cheap healthy foods and meals to people powered by a revolving loan scheme where participants receive food from their local genge through the week.

Next Meat 

Next Meat is a clean and nutritious animal meat alternative made from black soldier fly larvae which is produced in urban areas using organic waste.

Mr. Bins Gas

Mr. Bins Gas is a system that incentivizes organic waste segregation/collection and then converts that waste into cooking fuel.



Novex – Animal feeds that turn zero-value food waste into bacteria-based protein fodder and sinks carbon in the process.

Moonshot Toolkit

A set of design-thinking inspired methods, created over a 9 month period and tested with local Tanzanian innovators, to design solutions that can change the world.

Go to the toolkit
The Team
Kyriacos Koupparis
Kyriacos Koupparis
Head of Frontier Innovation, WFP Innovation Accelerator
Asia Sultan
Asia Sultan
Programme Associate, WFP Tanzania Innovation Hub

Is it possible to dream up 100 audacious moonshot solutions to problems within urban food systems; solutions that are grounded in data, science, and credible technological advancements? WFP-X is setting this goal.